Create and reuse your own video style

Save a style

1. Select the account or workspace where you want to use the style.
2. Open the reference picker and choose Create a style from references.
3. Give the style a recognizable name and add up to 10 reference images or videos.
4. Use references with a coherent look, then submit the style for analysis. Check the credit estimate before proceeding.
5. Return to your saved styles and choose it for a new edit. Add the source footage and the message that makes this video distinct.

Pick references that agree

Use a small set that demonstrates the same typography, cut rhythm and overall treatment. If one reference is a slow product reveal and another is rapid meme editing, explain which parts you intend to carry across. References provide direction; the new video still needs its own source material.

Separate the saved look from this edit’s instructions

Reuse the saved style while changing the audience, opening line, source clips or call to action. Include required product names and exact claims in the current brief. Check that readable captions and accurate product colours survive the chosen treatment.

Find the style in the right place

Saved styles follow the active account or workspace context. If a style appears to be missing, check the selected workspace and whether its analysis completed. Applying a saved style reuses its analysis; the new edit and any revisions still use their own processing credits.