Terms of Service

1. Who we are

Shorty is operated by The Interactive Company of Dubai (“Shorty”, “we”, “us” or “our”), based in Dubai, United Arab Emirates. You can contact us at marketing@shorty.ai.

2. Eligibility and accounts

You must be at least 18 years old, or the age of legal majority where you live, to use Shorty. If you use Shorty for a business or another organisation, you confirm that you have authority to bind it to these Terms.

You are responsible for keeping your sign-in credentials secure, for information submitted through your account, and for activity under your account. Tell us promptly if you believe your account has been compromised.

3. The service

Shorty provides AI-assisted tools that analyse reference videos and footage, prepare editing plans, and generate or render video edits. Features, output formats, limits and availability may vary by plan and may change as the service develops.

You remain responsible for reviewing every output before publishing or relying on it. AI-generated analysis and edits may be incomplete, inaccurate, unexpected or similar to content generated for other users.

4. Your content

“Your Content” means footage, reference media, music, text, instructions and other material you submit, as well as the outputs generated for you from that material.

You retain your rights in Your Content. You grant us a worldwide, non-exclusive, limited licence to host, copy, process, adapt, transmit and display Your Content only as needed to operate, secure, support and improve the service, comply with law, and enforce these Terms. This licence ends when the relevant content is deleted from our systems, subject to reasonable backup, legal and security retention periods.

You confirm that you own or have all permissions needed to upload and use Your Content, including any rights in music, people, brands and reference material. Shorty does not give you rights to third-party content merely because the service can analyse or imitate editing characteristics.

5. Acceptable use

You must not use Shorty to:

• break any law or infringe another person’s privacy, intellectual property, publicity or other rights;
• create or distribute unlawful, fraudulent, deceptive, defamatory, abusive or exploitative content;
• upload malware, disrupt the service, bypass limits, probe security, or access accounts or systems without permission;
• reverse engineer or extract models, source code or non-public service components except where applicable law expressly allows it;
• misrepresent AI-generated media as authentic where disclosure is required by law or necessary to prevent deception; or
• use the service in a way that could harm Shorty, our providers, other users or the public.

We may remove content, restrict processing, or suspend accounts when reasonably necessary to investigate or prevent misuse.

6. Our intellectual property

Shorty and its software, design, branding, templates, models, documentation and underlying technology are owned by us or our licensors. Except for the limited right to use the service under these Terms, no rights in them are transferred to you.

If you send ideas or feedback, you allow us to use them without restriction or payment, and without identifying you.

7. Plans, billing and cancellation

Paid plans are billed in advance at the price and interval shown when you subscribe. Unless stated otherwise, subscriptions renew automatically until canceled. Taxes may be added where required. Payments are processed by our payment provider.

You may cancel before the next renewal to avoid future charges. Cancellation takes effect at the end of the current billing period. Except where the law requires otherwise or we state otherwise at purchase, fees already paid are non-refundable. We may change plan prices or limits with reasonable advance notice, applying changes from a later renewal.

8. Third-party services

Shorty relies on third-party hosting, authentication, storage, payment and processing services. Their own terms may apply when you interact with them. We are not responsible for third-party sites or services that we do not control.

9. Availability and changes

We aim to keep Shorty available, but do not promise uninterrupted or error-free operation. We may maintain, change, suspend or discontinue features for security, legal, technical or business reasons. Where reasonably possible, we will give advance notice of a material discontinuation.

10. Disclaimers

To the maximum extent permitted by law, Shorty is provided “as is” and “as available”. We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement and satisfactory quality. We do not guarantee that an output will be unique, accurate, suitable for publication, or free of third-party claims.

Nothing in these Terms excludes warranties or rights that cannot lawfully be excluded, including mandatory consumer rights.

11. Limitation of liability

To the maximum extent permitted by law, neither Shorty nor its affiliates, staff or suppliers will be liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, revenue, data, goodwill or business opportunity.

Our total liability arising out of or relating to the service or these Terms will not exceed the greater of the amount you paid to Shorty in the 12 months before the event giving rise to the claim or USD 100. These limits do not apply to liability that cannot legally be limited, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence where applicable.

12. Suspension and termination

You may stop using Shorty at any time. We may suspend or terminate access if you materially breach these Terms, create legal or security risk, fail to pay amounts due, or use the service in a way that could cause harm. Where appropriate, we will give notice and an opportunity to fix the issue.

Terms that by their nature should continue—including ownership, payment obligations, disclaimers, liability limits and dispute provisions—survive termination.

13. Governing law and disputes

These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, without regard to conflict-of-law principles. Subject to any mandatory rights you have under local law, the courts of Dubai have exclusive jurisdiction over disputes relating to these Terms or the service.

Before filing a claim, please contact us so we can try to resolve the issue informally.

14. Changes to these Terms

We may update these Terms to reflect changes to Shorty, the law, or our business. We will post the revised version and update the effective date. If a change materially affects your rights, we will provide reasonable additional notice. Continuing to use Shorty after the updated Terms take effect means you accept them.

15. Contact

Questions about these Terms can be sent to marketing@shorty.ai.

The Interactive Company of Dubai
Dubai, United Arab Emirates