MAKE A SHOP PRODUCT RANGE REEL

Introduce your shop through the products on its shelves. Turn store views and product close-ups into a clear invitation to explore the range.

Try a prompt

Choose a reference for your edit.

How can I show the range of products available in my shop?

Upload a shop overview and useful views of the categories you want featured. Describe the order and provide any exact product labels or closing message. Shorty can assemble a first cut that connects the shop to its range. Review each item and offer before sharing the promotion.

What to upload

  • An exterior or interior view that establishes the actual shop.
  • Clear recordings of the product categories being promoted, including readable packaging where useful.
  • Your approved category names, closing message and any music or brand assets you want used.

Choose a few useful categories

Group the products in a way that helps a visitor understand the shop. Show one clear view of each category before moving closer to individual items. A short advertisement can introduce a representative selection without claiming to show everything in stock.

Connect the shop to the shelves

Use an opening that establishes the place, then move through the selected categories. Alternate shelf views with details that explain what is available. Avoid cuts that make the packaging of one item appear to belong to another.

Let the products stay readable

A lively rhythm can suit the shop, but give labels and distinctive features enough time to register. Keep the product inside the vertical crop. Ask for fewer shots when a rapid sequence makes all the items look alike.

Use supplied facts in the closing message

Provide the exact invitation, offer wording and dates if they belong in the video. The footage cannot establish current stock, product benefits or a discount. For supplements or similar products, show the supplied packaging without adding unverified performance or health claims.

Review the range as a customer would

Check that each category is represented by the correct item and that the final invitation matches the shop. Revisit availability when reusing a video later. Use revision chat to swap a product, slow a label shot or update the supplied closing text.

Review and revise the next version

Use the revision chat to explain what should change and what should stay. Select an editable element when available; objects inside a flattened clip may not be separate layers. Check the next render before delivery.

Common questions

Should I show every product?

Select the categories and items that serve the message. A readable selection is more useful than many rushed views; do not describe it as the complete inventory unless that is accurate.

Can I include a promotion?

Supply the exact offer and applicable dates. Check the finished text and the featured products before publication.

Will Shorty invent product shots or benefits?

This workflow uses the media and facts you supply. Upload missing product views and avoid claims that the source material cannot support.

Turn your exam lessons into tutorial videos

Bring your recorded explanation, choose a prompt and shape the edit. Start with a worked solution, speaking practice or a short revision lesson.

What Shorty is

Shorty is a browser-based, reference-driven AI video editor for creators, marketers and social teams. It analyses your raw video clips and either a reference video or a written editing brief, creates a shot plan, applies cuts, reframing, captions, transitions and colour treatment, then cloud-renders a downloadable MP4. If a reference contains music, its analysed soundtrack may be carried into the render.

Shorty is built primarily for social and creator video: TikTok, Instagram Reels and Feed, YouTube Shorts, YouTube, LinkedIn and X. It supports 9:16, 4:5, 3:4, 1:1, 4:3, 16:9 and cinematic 21:9 canvases.

The application is named Shorty and is published at shortyedit.com. It is operated by Tools Products FZ-LLC. Questions: Help.

How Shorty works

  1. Set the direction. Upload a short reference video when you want a specific editing style, pick a reference from Discovery, or describe the desired cuts, pace, captions, mood and destination in words. A reference is optional.
  2. Add your footage. Upload the video clips Shorty should cut from. Shorty scans them for usable moments, faces, speech, motion and visual relationships to the reference.
  3. Get the finished video. Shorty builds the edit plan, processes the footage and delivers a downloadable MP4 in the canvas you select, including vertical, portrait, square, landscape and cinematic formats.

Which AI video editing workflow should you use?

Shorty is most useful when you have footage plus a clear visual target. Other editing workflows solve different jobs; the right choice depends on where the creative decisions should happen.

WorkflowBest starting pointChoose it when
ShortyYour footage plus a reference video or written briefYou want the system to infer the editing grammar and deliver a finished cut.
Timeline editorFootage and a blank sequenceYou want precise, frame-by-frame control over every cut, layer and effect.
Transcript editorA spoken recording and its transcriptThe words drive the edit and you want to cut by editing text.
AI clipping toolOne long recordingYou want several short highlights extracted from a podcast, interview or webinar.
Template editorA predefined layout or trend templateYou want a repeatable design that you can customise manually.

Compare Shorty with CapCut, Premiere, Descript and OpusClip →

Shorty product facts

Editing modes
Reference video, built-in reference, or written brief
Reference upload
MP4, MOV or WebM; up to 256 MB
Source media
Video clips up to 1 GB per uploaded video, or supported photos; selected videos can also come from an accessible shared Google Drive folder
Revisions
Follow-up instructions and targeted changes to editable elements in supported compositions
Output
Cloud-rendered, downloadable MP4
Canvas options
9:16, 4:5, 3:4, 1:1, 4:3, 16:9 and 21:9
Account
Required to upload, save projects and render

Shorty AI video editor — common questions

Can I revise the finished video?

Yes. Request a follow-up revision and, in supported editable compositions, select an editable element for a targeted change. Review the new version before sharing. Objects flattened into source footage are not automatically separate editable layers.

What is Shorty?

Shorty is a browser-based AI video editor for creators, marketers and social teams. It analyses raw footage plus an optional reference video or written brief, builds an edit plan, and cloud-renders a finished MP4.

Do I need a reference video to use Shorty?

No. You can upload a reference video when you want Shorty to match a specific editing style, or describe the cuts, pace, captions, mood and output you want in a written brief.

What does Shorty copy from a reference video?

Shorty analyses visual editing characteristics such as shot structure, pacing, cuts, captions, transitions, colour treatment and aspect ratio. It creates new visuals from your footage rather than reusing the reference's video frames. When the reference contains music, its analysed soundtrack may be used in the rendered output, so you must have permission to use that audio.

Which video aspect ratios can Shorty export?

Shorty supports 9:16, 4:5, 3:4, 1:1, 4:3, 16:9 and 21:9 canvases for destinations including TikTok, Instagram Reels and Feed, YouTube Shorts, YouTube, LinkedIn and X.

How is Shorty different from a traditional timeline editor?

A traditional timeline editor gives you manual, frame-by-frame control. Shorty is reference- and brief-driven: it analyses the inputs, makes editorial decisions, and renders the finished cut. Use a timeline editor when precise manual control is the priority.

Is footage uploaded to Shorty private?

Uploaded media is stored privately to your account. Shorty uses AI service providers, including Google Gemini and Anthropic, to process reference media, footage, derived media samples, analyses and instructions as needed to plan and render the requested edit. Shorty does not use customer content to train general-purpose AI models without notice and any consent required by law. Read the AI and media processing policy.

Accounts and sign-in

You need a Shorty account to save projects and render videos. You can create one with an email magic link, or by choosing Continue with Google. The Google consent screen shown during sign-in identifies the same application, Shorty, at this domain. When you sign in with Google, Shorty receives only your basic Google profile information — your name, email address, profile picture and Google account ID — and uses it solely to create and authenticate your Shorty account. Shorty does not request access to Gmail, Google Drive, Calendar, Contacts or any other Google service data, and never sells or shares your Google account data with third parties for advertising.

Your uploaded footage stays in your account's private storage and is processed to operate, secure, support and improve the service. Shorty does not use your content to train general-purpose AI models unless it first tells you and obtains any consent required by law. You can remove uploaded assets in Shorty and request account deletion at any time through Help.

Read the full Privacy Policy and Terms of Service.

How can we help?

Checking your account…

Read the docs