How to make product demo videos from your footage

Keep the cause-and-effect sequence intact and use close-ups to explain the important step.

Start with the moments that tell the story

Bring the product before use, the main operation and the visible result. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.

Give Shorty the creative direction

Keep the cause-and-effect sequence intact and use close-ups to explain the important step.

Try a 30-second 9:16 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.

Try this editing prompt

Create a 30-second 9:16 video from my the product before use, the main operation and the visible result. Keep the cause-and-effect sequence intact and use close-ups to explain the important step. Use my supplied wording for titles. Do not imply a result that does not occur in the uploaded demonstration.

Make the next version more specific

Do not imply a result that does not occur in the uploaded demonstration.

Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.

Questions, answered.

What footage should I use?

The product before use, the main operation and the visible result. Choose the takes that support the sequence you want.

Can I use a different duration or format?

Yes. The 30-second 9:16 prompt is a starting point. Describe the length and canvas your video needs, then check the rendered result.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing