How to brief meaningful video variants for a campaign

Change one purposeful element, such as the opening message or product angle, so each version has a clear reason to exist.

Start with a clear direction

Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain. Do not label a version a winner without campaign evidence; the editing process only creates the material to test.

Check the detail that matters

Do not label a version a winner without campaign evidence; the editing process only creates the material to test.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Do not label a version a winner without campaign evidence; the editing process only creates the material to test.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing