Start with a clear direction
Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain.
Put it into your edit
Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.
An instruction to make your own
Use this direction for my video: Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain. Do not label a version a winner without campaign evidence; the editing process only creates the material to test.
Check the detail that matters
Do not label a version a winner without campaign evidence; the editing process only creates the material to test.
Keep the next change focused
Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.