PricingPrepare one shared set of footage
This is an editorial brief, not a completed customer project. It illustrates creative direction and does not report ad performance.
- A clear product view with readable identifying details.
- A real demonstration and visible result.
- A filmed problem if you want a problem-first opening.
- Exact product wording and a shared closing shot.
Choose an opening
| Opening | Shot needed | Question to review |
|---|---|---|
| Product first | A clear product view. | Can a new viewer identify the item immediately? |
| Result first | The real demonstration outcome. | Does the opening show what actually happened? |
| Problem first | The problem filmed before the demonstration. | Does the footage support the claimed problem and solution? |
Product first
Open this brief, add your clips, and check the instruction. Submit each edit through the normal workflow after reviewing its estimate.
Make a 20-second vertical product video using only these supplied clips. Keep product colours and labels faithful to the footage. Use the exact product wording I provide, restrained captions, and no unsupported claims. Open with the clearest product view, show the demonstration, and finish on the result. Keep the demonstration and ending as the common structure for this campaign.
Result first
Open this brief, add your clips, and check the instruction. Submit each edit through the normal workflow after reviewing its estimate.
Make a 20-second vertical product video using only these supplied clips. Keep product colours and labels faithful to the footage. Use the exact product wording I provide, restrained captions, and no unsupported claims. Open on the visible finished result, then introduce the product and show the demonstration. Keep the demonstration and ending as the common structure for this campaign.
Problem first
Open this brief, add your clips, and check the instruction. Submit each edit through the normal workflow after reviewing its estimate.
Make a 20-second vertical product video using only these supplied clips. Keep product colours and labels faithful to the footage. Use the exact product wording I provide, restrained captions, and no unsupported claims. Open with the real problem shown in the supplied footage, introduce the product, show the demonstration, and finish on the result. Use this opening only if the problem is actually filmed. Keep the demonstration and ending as the common structure for this campaign.
Keep the comparison useful
Check product identity, demonstration, caption wording, and ending in every output. Instructions to keep these consistent are creative targets; review the actual cuts rather than assuming they differ only in the opening.
Measure results after publishing
These briefs do not establish which ad will perform best. Use your advertising platform’s actual results under comparable audience, placement, and delivery conditions. Record production credits and review time separately.