> Change one purposeful element, such as the opening message or product angle, so each version has a clear reason to exist. Source: https://shortyedit.com/guides/brief-video-variants-for-a-campaign --- # How to brief meaningful video variants for a campaign Change one purposeful element, such as the opening message or product angle, so each version has a clear reason to exist. [The Shorty team](https://shortyedit.com/about#editorial-team) · Updated 15 September 2026 ## Key takeaways - Keep the source set and core facts consistent. - Upload your clips to Shorty and describe the result you want. - Do not label a version a winner without campaign evidence; the editing process only creates the material to test. - Name the moment, say what should change and describe what you want to keep. ## Start with a clear direction Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain. ## Put it into your edit Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ## An instruction to make your own Use this direction for my video: Keep the source set and core facts consistent. Write a separate brief for each hook and state which demonstration and ending should remain. Do not label a version a winner without campaign evidence; the editing process only creates the material to test. ## Check the detail that matters Do not label a version a winner without campaign evidence; the editing process only creates the material to test. ## Keep the next change focused Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits. ## Keep the ideas coming ### Write a clear editing prompt Describe the source footage, audience, format, story order and constraints. Tell Shorty what must remain accurate, which shot should lead and what the viewer should understand at the end. A reference video is optional; a clear written brief can supply the direction. ### Refine your edit Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ### Find an example brief Explore this editing workflow in Shorty. ### Use three opening briefs Use one product-footage set to explore three openings: the product, the result, or a filmed problem. Keep the demonstration, message, and ending consistent, then review each cut. These editorial briefs are ready to adapt to your clips. ## Questions, answered. ### How do I apply this in Shorty? Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ### What should I look for in the result? Do not label a version a winner without campaign evidence; the editing process only creates the material to test. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/guides/brief-video-variants-for-a-campaign