A 20-second product demonstration

Build a short product video around a visible benefit: introduce the item, show it working and end on the result. Use this brief with your own approved footage.

Start with these source clips

This is an editorial brief to adapt, not a completed customer project. The result depends on the footage and instructions you provide.

  1. One clear product view with readable packaging or product details.
  2. A real demonstration of the main benefit.
  3. A detail shot and a result shot that support the same claim.

Plan the story

Suggested sequence — a creative target, not a measured output
PartIntended actionReview question
OpeningShow the product clearlyCan a viewer identify the item without extra explanation?
DemonstrationShow one benefit in useDoes the footage actually support the written claim?
EndingHold on the resultIs the closing message readable and accurate?

Use this editing brief

Open the brief in Shorty, replace any details with your actual requirements and select your footage. Starting from the brief fills in the instruction; you choose when to submit the edit.

Make a 20-second vertical product video from these clips. Open with a clear product shot, show the main benefit through the real demonstration, and finish on the result. Keep product labels readable. Use restrained captions and no unsupported claims. Keep the product in frame and use only the supplied footage.

Make the next revision specific

Shorty supports follow-up revision requests. In supported editable compositions, you can select an editable element and describe a targeted change. Review the new version before sharing. Objects flattened into source footage are not automatically separate editable layers; the timeline is for playback and inspection rather than full manual frame-by-frame authoring.

Hold the final product shot longer so the label can be read. Keep the demonstration and caption wording unchanged.

Check the finished MP4

Check that the correct product stays visible, the demonstration supports the message, and captions do not introduce a claim the footage cannot prove.

Watch the downloaded file with sound and once without sound. Confirm captions, framing and the ending before publishing. Record actual time or credits only after completing your own edit.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Use this brief