Story-first Shorts engineering: a hook in the first second, a visual change on every sentence, and an ending built to loop. Shorty rebuilds that retention structure from your own footage.
Shorty is an AI-powered video editing application for creators, marketers and social teams who publish short-form video. You bring the raw footage; Shorty does the editing work that normally takes hours in a timeline editor — choosing the strongest moments, cutting them to the beat, writing and styling captions, matching a colour grade, and exporting the finished video in the shape your reference is actually cut in — vertical 9:16 for TikTok, Reels and Shorts, or 4:5, 1:1, 3:4, 4:3, 16:9 and cinematic 21:9 when the edit calls for them.
The application is named Shorty and is published at shortyedit.com. It is operated by The Interactive Company of Dubai, Dubai, United Arab Emirates. Questions: marketing@shorty.ai.
You need a Shorty account to save projects and render videos. You can create one with an email magic link, or by choosing Continue with Google. The Google consent screen shown during sign-in identifies the same application, Shorty, at this domain. When you sign in with Google, Shorty receives only your basic Google profile information — your name, email address, profile picture and Google account ID — and uses it solely to create and authenticate your Shorty account. Shorty does not request access to Gmail, Google Drive, Calendar, Contacts or any other Google service data, and never sells or shares your Google account data with third parties for advertising.
Your uploaded footage stays in your own account's private storage and is used only to produce the edits you ask for. You can delete your projects and request account deletion at any time by emailing marketing@shorty.ai.
Read the full Privacy Policy and Terms of Service.
The Jenny Hoyos style is Shorts as story engineering: the hook is the first frame, every sentence buys the next one, and the ending is written to loop. It looks low-fi, but nothing is casual — each b-roll swap exists because the narration moved forward, and anything that doesn't advance the story is cut. Recreating it means scripting the edit around retention beats rather than around the footage you happen to have, which is exactly the discipline most creators skip.
It helps, but isn't required — Shorty cuts to the strongest narrated run in your footage and structures the visuals around it.
Shorts that replay count the rewatch — an ending that flows back into the hook lifts average view duration above 100%.
Simple, real footage — errands, builds, experiments. The style's power is the structure, not production value.
Shorty is an independent AI video editing tool. It is not affiliated with, sponsored by or endorsed by Jenny Hoyos. The name is used only to describe an editing style the way editors and tutorials commonly refer to it. Videos are always built from footage you own.