Product & commercial b-roll editing style
Edit like Daniel Schiffer.
Skip the timeline.
Macro product shots, whip transitions locked to the beat and a clean commercial grade — the b-roll formula behind a million product ads. Shorty rebuilds it from your own product footage.
Built for TikTok, Instagram Reels and YouTube Shorts.
IS THE HERO.
01 / THE STYLE
The Daniel Schiffer editing style, decomposed
Daniel Schiffer turned the product b-roll edit into a repeatable formula — and every DTC brand wants it. The style is a chain of short macro shots whipped into each other on the music's grid, graded bright and commercial. Hand-editing it means shooting for the transition and cutting frame-precisely to the beat; a reference-driven edit gets the same metronomic effect from whatever product shots you already have.
- ShotsMacro details, rotations and pours — the product filmed like jewellery.
- TransitionsWhip pans and object wipes that snap between shots exactly on the beat.
- ColourBright, clean, saturated commercial grade with perfect whites.
- RhythmThe whole edit is metronomic: every cut is a beat of the track.
02 / HOW TO EDIT LIKE DANIEL SCHIFFER
From your camera roll to a Daniel Schiffer-style cut.
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1
Pick a reference in this style
Upload a short video whose pacing, captions and look you want to match — any edit in the Daniel Schiffer style you admire. Shorty analyses how it is cut, captioned, graded and scored.
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2
Add your footage
Drop in your own videos and images, plus an optional music track. Shorty scans them for usable moments, faces and speech. Your files stay private to your account.
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3
Get the finished video
Shorty plans, edits and renders the video in the reference's own format — vertical 9:16, 4:5, square, 16:9 or cinematic 21:9 — ready to download and post.
03 / QUESTIONS
Editing like Daniel Schiffer with AI — common questions
I only have phone shots of my product — enough?
Yes. A window-light table and a dozen short moves around the product give the edit plenty to sequence.
Can I specify my brand colours?
Add a note with your brief — mention palette or mood and it is factored into the edit.
How long should the final ad be?
This style peaks at 15–30 seconds — ideal for Reels, TikTok and paid placements.
SHORTY / READY WHEN YOU ARE
Your footage. The Daniel Schiffer cut.
No timeline required.
Open Shorty
04 / MORE STYLES
Other editing styles to try
Shorty is an independent AI video editing tool. It is not affiliated with, sponsored by or endorsed by Daniel Schiffer. The name is used only to describe an editing style the way editors and tutorials commonly refer to it. Videos are always built from footage you own.