You have a folder of product footage. Here is the first ad to make.

Audit the folder before writing the headline

Open the clips and name what each one proves. A close-up shows texture. A person using the item shows scale. A packing shot shows what fits. A turntable shot shows shape. This makes it easier to write a claim the footage can actually support.

Mark the strongest action shot. That is a promising opening because something happens immediately. Keep a few alternate openings, but do not put all of them into the same cut.

Arrange a small buying story

For a storage box, you might show the clutter, the items going in, and the closed box on a shelf. For a jacket, show the fit, one useful detail, and how it moves. The order should help a customer understand the item, not simply display the prettiest shots.

Upload the selected material to Shorty, provide the sequence in a brief, and request the intended canvas and length. Include exact product names and approved offer wording. Leave out price or discount text if you are not ready to keep it current.

Review like a customer

Can you tell what is being sold before the video ends? Is the important detail large enough to see? Does the product shown match the destination page? Check colour treatment too: a dramatic look should not make the item appear to be a different colour.

If the first version feels crowded, reduce the number of messages. Try a separate video for the next feature. One shoot can support several ads, but each ad still needs a single understandable reason to exist. Keep the version you approve and name it clearly before handing it off.

A brief to adapt to your footage

Example direction. Replace the subject, shots, and wording with your own.