How to structure a product launch video from existing footage

Introduce the product clearly, demonstrate the reason to care and finish with a supplied next step.

Start with a clear direction

Choose a recognizable opening view, an in-use shot and the strongest detail. Keep the product identity consistent across clips from different shoots.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Choose a recognizable opening view, an in-use shot and the strongest detail. Keep the product identity consistent across clips from different shoots. Check model, color and availability wording so the edit does not combine different products into one promise.

Check the detail that matters

Check model, color and availability wording so the edit does not combine different products into one promise.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Check model, color and availability wording so the edit does not combine different products into one promise.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing