> Introduce the product clearly, demonstrate the reason to care and finish with a supplied next step. Source: https://shortyedit.com/guides/edit-a-product-launch-sequence --- # How to structure a product launch video from existing footage Introduce the product clearly, demonstrate the reason to care and finish with a supplied next step. [The Shorty team](https://shortyedit.com/about#editorial-team) · Updated 15 September 2026 ## Key takeaways - Choose a recognizable opening view, an in-use shot and the strongest detail. - Upload your clips to Shorty and describe the result you want. - Check model, color and availability wording so the edit does not combine different products into one promise. - Name the moment, say what should change and describe what you want to keep. ## Start with a clear direction Choose a recognizable opening view, an in-use shot and the strongest detail. Keep the product identity consistent across clips from different shoots. ## Put it into your edit Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ## An instruction to make your own Use this direction for my video: Choose a recognizable opening view, an in-use shot and the strongest detail. Keep the product identity consistent across clips from different shoots. Check model, color and availability wording so the edit does not combine different products into one promise. ## Check the detail that matters Check model, color and availability wording so the edit does not combine different products into one promise. ## Keep the next change focused Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits. ## Keep the ideas coming ### Write a clear editing prompt Describe the source footage, audience, format, story order and constraints. Tell Shorty what must remain accurate, which shot should lead and what the viewer should understand at the end. A reference video is optional; a clear written brief can supply the direction. ### Refine your edit Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ### Find an example brief Explore this editing workflow in Shorty. ## Questions, answered. ### How do I apply this in Shorty? Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ### What should I look for in the result? Check model, color and availability wording so the edit does not combine different products into one promise. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/guides/edit-a-product-launch-sequence