PricingGive every row a reason to exist
A simple matrix can have columns for concept, opening, source clips, format, required text, and approval. For a product launch, one concept might explain setup and another might show the result. Add vertical and landscape rows for each.
This makes the size of the job visible. Four concepts in two formats means eight outputs before any alternate openings. If you do not need all eight, reduce the list now rather than producing files nobody has time to use.
| Concept | Format | Framing note | Approval |
|---|---|---|---|
| Setup | 9:16 | Hands and product visible. | Pending review |
| Setup | 16:9 | Keep the whole work area. | Pending review |
| Result | 9:16 | Use the supplied detail shot. | Pending review |
| Result | 16:9 | Show the result in context. | Pending review |
Keep shared facts together
Use the same approved product name, offer, and spelling notes across the batch. Put format-specific framing notes in the individual briefs. For example, the landscape edit can show the full workbench while portrait stays close to the hands.
Prepare separate requests in Shorty and use the current batch controls within your plan allowance. Check the estimate before submitting. Reusing source footage is useful, but it does not make every version a free or automatic by-product.
Approve the pattern before the pile
Review a representative output before expanding the whole set. Once the visual treatment and wording are sound, continue with the remaining versions. This keeps a small error from becoming a batch-wide correction.
Mark each final file against its row. Check dimensions, visible subject, caption placement, and the ending. Keep the approved exports separate from test versions. A delivery matrix earns its keep when someone else can pick up the folder and know exactly what to publish where.
A brief to adapt to your footage
Example direction. Replace the subject, shots, and wording with your own.
Create the setup concept in 9:16 using the selected clips. Show each necessary action, keep the hands in frame, and use the shared approved text. This is a separate deliverable from the 16:9 version; review the portrait framing throughout.