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> List the concepts and formats first, then give each output a clear source selection and brief. Shorty supports multiple canvases and batch editing within plan limits. Review every deliverable for both meaning and composition.
Source: https://shortyedit.com/guides/batch-social-video-production-matrix

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# Before the batch button, make a delivery matrix

List the concepts and formats first, then give each output a clear source selection and brief. Shorty supports multiple canvases and batch editing within plan limits. Review every deliverable for both meaning and composition.

The Shorty team · Updated 24 September 2026

## Give every row a reason to exist

A simple matrix can have columns for concept, opening, source clips, format, required text, and approval. For a product launch, one concept might explain setup and another might show the result. Add vertical and landscape rows for each.

This makes the size of the job visible. Four concepts in two formats means eight outputs before any alternate openings. If you do not need all eight, reduce the list now rather than producing files nobody has time to use.

| Concept | Format | Framing note | Approval |
| --- | --- | --- | --- |
| Setup | 9:16 | Hands and product visible. | Pending review |
| Setup | 16:9 | Keep the whole work area. | Pending review |
| Result | 9:16 | Use the supplied detail shot. | Pending review |
| Result | 16:9 | Show the result in context. | Pending review |

## Keep shared facts together

Use the same approved product name, offer, and spelling notes across the batch. Put format-specific framing notes in the individual briefs. For example, the landscape edit can show the full workbench while portrait stays close to the hands.

Prepare separate requests in Shorty and use the current batch controls within your plan allowance. Check the estimate before submitting. Reusing source footage is useful, but it does not make every version a free or automatic by-product.

## Approve the pattern before the pile

Review a representative output before expanding the whole set. Once the visual treatment and wording are sound, continue with the remaining versions. This keeps a small error from becoming a batch-wide correction.

Mark each final file against its row. Check dimensions, visible subject, caption placement, and the ending. Keep the approved exports separate from test versions. A delivery matrix earns its keep when someone else can pick up the folder and know exactly what to publish where.

## A brief to adapt to your footage

Example direction. Replace the subject, shots, and wording with your own.

Create the setup concept in 9:16 using the selected clips. Show each necessary action, keep the hands in frame, and use the shared approved text. This is a separate deliverable from the 16:9 version; review the portrait framing throughout.

## Keep the ideas coming

### One video, three shapes, and no chopped-off subject

Keep the story consistent, but review framing and text separately for each aspect ratio. A vertical, square, and landscape version may need different crops or shots to communicate the same thing clearly.

### Need vertical and horizontal versions? Brief them as two deliveries.

Shorty supports vertical and landscape canvases. Plan the versions as separate deliverables and verify the current workflow before expecting a one-click export of both. Each shape deserves its own framing check.

### One shoot, twenty videos: plan the differences first

A batch-capable editor can help with production, but twenty useful videos need distinct assignments. Plan angles, openings, and formats before rendering. Shorty supports batch editing within plan limits; each output still needs a brief and review.

### More ways to finish your footage

Practical answers for the part after the shoot: find the story, choose an editor, write a useful brief, and get the finished video out the door.

### Shorty product facts and limits

Shorty turns your own video clips and photos into an edited MP4 from a written brief or optional reference. You can review the result and request revisions. This page collects current product facts, fit, limitations and canonical sources.

### Current plans and allowances

Explore this editing workflow in Shorty.

## Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

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Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/guides/batch-social-video-production-matrix
