PricingMake the promise visible
A client may hear “five videos” while the team sees five concepts, fifteen format versions, and several rounds of revisions. Put the complete delivery list in one place before the week starts. Count versions and approval steps as real work.
Separate ready jobs from blocked ones. Missing footage, an undecided offer, and conflicting feedback should have an owner and a deadline. An editor should not have to keep opening a project to discover that the brief still cannot be finished.
Reserve judgment for the places it matters
A repeat product tip can use an agreed structure. A new campaign story needs more thought. Shorty can assemble selected footage from a brief or reference, making it a candidate for the predictable first pass. Have an editor review the message and execution before delivery.
Keep one reviewer responsible for consolidating comments. Ask for concrete feedback on what should change and what should remain. A request such as “replace the second shot with the close-up” is easier to finish than several people offering different interpretations of “more premium.”
Run a small weekly experiment
Choose one recurring series for the new process. Track approved pieces, rework, interruptions, and missed deadlines. Ask the editors whether the change removes effort or merely changes the kind of effort.
Use those results to set next week’s volume. If review remains the bottleneck, do not increase the batch just because rendering is available. The purpose of a better system is a sustainable flow of finished work, with room for people to notice mistakes and make good decisions.