PricingCount the different jobs hiding in the queue
An agency may call everything “a social video” while mixing testimonials, product demos, launch films, and quick format changes. Those jobs need different amounts of judgment and different inputs. Treating them as identical makes capacity planning unreliable.
Group recurring work by the decisions it needs. A standard product demonstration can use a familiar brief. A new campaign concept needs discussion. A resize needs a framing check. Give each job the process it actually requires.
Make ready mean ready
Before an edit enters production, require usable footage, an agreed message, exact required text, output formats, and one approval owner. Missing any of these is a reason to resolve the brief, not to ask an editor to guess faster.
Shorty can assemble selected clips from a brief or reference and support batches within plan limits. Use it for defined work with a clear acceptance standard. Keep client files and notes separate so a convenient source folder does not become a mixed-client mistake.
Watch the next bottleneck
If first cuts arrive faster, review can become the new queue. Allocate time for factual checks, brand checks, and revisions. Keep one place for consolidated feedback rather than asking the editor to reconcile a chat thread, an email, and a late voice note.
Measure approved videos per week alongside rework and missed deadlines. If a new process increases output but doubles corrections, it may not be creating capacity. Improve the brief and the handoff before expanding the batch. The team should finish more work with fewer repeated decisions.