PricingShorty can now make the shots your photos can’t. Upload photos of your product, property or menu, say what you want, and Shorty turns them into real moving footage, a camera gliding over a pool, steam rising from a cup, a bottle turning in the light, then edits those shots into a finished video with captions, music and effects. A 4-second shot costs about 541 credits, $1.25 on Max billed annually, and Shorty always asks before it spends them. Video Shots are live on every plan today.
Video Shots at a glance:
- $1.25 a shot: a 4-second shot is about 541 credits: $1.25 on Max billed annually, $1.60 on Creator billed annually. You pay per second, about 135 credits a second.
- Real motion from still photos: drone glides, walk-throughs, pours, steam, a slice lifted with a cheese pull, a bottle turning in the light. Your product, logo and rooms stay as photographed.
- Edited for you: the shots land inside a finished edit, cut together with your photos and clips, with captions, music and effects. You don’t touch a timeline.
- Asks before it spends: when photos could become AI shots, Shorty asks first and shows the estimate, like “Turn your photos into AI videos? (≈2,164 credits)”. Nothing is generated unless you say yes or ask for it in your request.
- A finished ad for $6.04–11.54: what our four example ads cost on Max billed annually, 4–6 AI shots and the edit included. A freelance editor’s average job on Fiverr is $65, a UGC video starts at $99, a one-day production shoot is $750 and an agency 30-second ad runs $1,200–8,000.
What Are Shorty Video Shots?
Video Shots are short AI-generated video clips that Shorty makes from your own photos while it edits. Each shot is one continuous move of 3–10 seconds, vertical or horizontal, built from up to three of your photos: the bottle you photographed starts to turn, the living room you shot becomes a slow walk-through, the pizza on the table gets lifted with a cheese pull.
Shorty’s director decides where a shot is worth it. It generates only the moving moments your photos can’t give, keeps the rest of your photos and clips as they are, then cuts everything into one finished video. It checks every shot frame by frame before it uses it and keeps generated sound muted, so your music and voiceover stay in charge.
This works the same way whether you write a request or pick a reference video. If the reference is built on moving shots, like a drone fly-through or a product spin, and you uploaded photos, Shorty asks whether to turn them into AI videos and shows what it will cost.
How to Turn Photos Into a Video Ad With Shorty
Upload your photos
Add product shots, listing photos, menu photos or campaign images. Clips work too: Shorty mixes them in.
Say what you want
Write it the way you’d brief an editor: “a 15-second perfume ad, the bottle turning in the light, end on the logo”. Or pick a reference video to copy.
Say yes to the shots
Shorty asks “Turn your photos into AI videos?” with the estimate in credits. Say yes, or keep your photos as they are.
Get the finished video
Shorty generates the shots, checks them and cuts the edit with captions, music and effects. Ask for changes in plain words, or download the MP4.
Made With Video Shots
Each video below was made by Shorty from a folder of still photos and the request shown, with no manual editing. Prices are what the edit used, shots included, on Max billed annually. Turn the sound on.
Make a 15-second vertical ad for our perfume from these product and campaign photos. It should feel like a real perfume commercial, not a slideshow: the bottle turning in the light, a fine mist, wind across the dunes, the model walking at sunset. Yes, make AI video shots from my photos.From 7 still photos, no video. Shorty generated 6 shots (30 s) and made the edit: about 4,980 credits, $11.54 on Max billed annually.
Make a 20-second vertical listing video for this modern villa from my listing photos: a drone shot gliding in over the pool at dusk, a slow walk through the living room, the house glowing at night. Add “For sale · 4 bed · 3 bath · pool”, the price and “Book a viewing”. Yes, make AI video shots from my photos.From 6 still photos, no video. Shorty generated 6 shots (28 s) and made the edit: about 4,478 credits, $10.37 on Max billed annually.
Make a 15-second vertical promo for our wood-fired pizzeria from these photos: a pizza sliding into the oven with the flames dancing, a slice lifted with a long cheese pull, flour dusting the dough. Punchy music, bold text, end on “Order tonight”. Yes, make AI video shots from my photos.From 5 still photos, no video. Shorty generated 4 shots (20 s) and made the edit: about 3,416 credits, $7.91 on Max billed annually.
Make a 12-second vertical reel for our coffee shop from these photos: milk pouring as the latte art forms, steam curling from the cups, the candle flickering beside a latte. Cosy music, small warm text. Yes, make AI video shots from my photos.From 5 still photos, no video. Shorty generated 5 shots (15 s) and made the edit: about 2,607 credits, $6.04 on Max billed annually.
What a Video Shot Costs on Each Plan
Shots are billed per second of video, about 135 credits a second, so a 4-second shot is about 541 credits. Shorty shows the estimate before it generates anything and charges for the shots it actually made. Here is every plan billed annually, with a typical finished ad: four 4-second shots plus the edit, about 2,758 credits.
| Plan | Billed annually | Credits a month | Per 4-second shot | Per second of shot | An ad with four 4-second shots |
|---|---|---|---|---|---|
| Creator | $13 a month ($156 a year) | 4,400 | $1.60 | $0.40 | $8.15 |
| Pro | $34 a month ($408 a year) | 12,600 | $1.46 | $0.36 | $7.44 |
| Studio | $69 a month ($828 a year) | 27,600 | $1.35 | $0.34 | $6.89 |
| Max | $139 a month ($1,668 a year) | 60,000 | $1.25 | $0.31 | $6.39 |
What a Finished AI Video Ad Costs in 2026: Shorty vs AI Tools, Freelancers and Agencies
Here is what one finished 30-second vertical ad with generated footage costs each way we could price, read from each vendor’s own pricing and help pages on 29 October 2026. For AI tools the figure is the generated footage alone, one take per shot at 720p, on the plan named. Most tools need retries and some charge extra for assembling the video, so treat those numbers as minimums.
Some AI tools charge less than Shorty for generated seconds. Shorty’s price includes the edit, and it generates only the shots your photos can’t give: our four example ads, with 4–6 AI shots each, cost $6.04–11.54 on Max billed annually, and generating all 30 seconds of an ad would cost about $10.76. Against people, the gap is ten to a thousand times.
| Option | Price | What it does | Edits it into a finished video for you? | Per finished ~30 s video |
|---|---|---|---|---|
| Shorty Video Shots, Max | $139 a month billed annually ($199 monthly) | Turns your photos into moving shots and edits them with your photos and clips, captions and music | Yes | $6.04–11.54 in our four examples (4–6 AI shots); $10.76 if all 30 s are generated |
| Topview, Ultra | $44 a month billed annually | Product link or image to video | Partly | $3.60 (Seedance 2.5, 720p); $6.86 on Business |
| Pippit (CapCut) | Starter or Plus, billed annually | Product link to video ad, with an editor | Partly, in its editor | $4.80–5.40 (Seedance 2.5, 720p) |
| InVideo AI, Plus | $30 a month billed annually ($60 monthly) | Generates footage, edits your uploads | Yes | $5.04 annual, $10.08 monthly (Seedance 2.5, 720p) |
| Creatify, Pro | $38 a month billed annually ($55 monthly) | URL, product or image to video ad | Yes | $6.32 annual, $9.15 monthly (Seedance 2.0) |
| HeyGen, Creator | $24 a month billed annually ($29 monthly) | Video Agent; avatars and generated assets | Yes | $1.60–1.93 standard; $4.80–5.80 with Seedance |
| Higgsfield, Plus | $47 a month billed annually ($59 monthly) | Generators plus ad and reference tools | Partly | $1.65–2.07 (Kling 3.0, 720p); $5.17–6.49 (Seedance 2.0) |
| Runway, Pro | $28 a month billed annually ($35 monthly) | Generates or transforms clips | No, you assemble them | $4.48–5.60 (Gen-4.5) |
| Kling, Pro | $24.42 a month billed annually | Generates clips | No, you assemble them | $1.47–1.95 (Kling 3.0, 720p) |
| Google Flow, AI Pro | $19.99 a month | Generates clips and stitches scenes | No, you assemble them | $1.60 (four 8-second Veo 3.1 Fast clips) |
| Freelance video editor (Fiverr) | Per project | Edits footage you provide | Yes, by hand | $65 average basic job; video ads from $10 a minute |
| UGC creator (Billo, Insense) | Per video | A creator films your product | Yes | From $99–100 |
| Production company (C&I Studios Brand Day) | Per product | Crew and one talent, 30-second ad in 4 sizes | Yes | $750, 5–7 business days after the shoot |
| Video agency (Vidico benchmarks) | Per project | Concept, shoot or animation, edit | Yes | $1,200–3,000 for 30 s; $2,000–8,000 mid-tier, 4–8 weeks |
| Real estate listing video (HomeJab) | Per listing | Videographer walkthrough | Yes | From $220 |
Sources: Shorty pricing · Topview pricing · Pippit pricing · InVideo AI pricing · Creatify pricing · HeyGen credits · Higgsfield pricing · Runway pricing · Kling plans · Google Flow credits · Fiverr video editor cost · Billo pricing · Insense pricing · C&I Studios Brand Day · Vidico promo video pricing · HomeJab real estate video.
Why Video Shots Matter for a Business
Most small businesses have photos, not footage. The product shoot, the listing photos, the menu shots are already paid for; what’s missing is motion, and motion is what holds people on Reels, TikTok and Shorts. Video Shots fill exactly that gap without a camera crew, a location or a reshoot.
It changes the maths of testing ads. At $6.04–11.54 a finished ad, you can try ten openings for less than one freelancer’s edit and keep the one that sells. A new product, a new listing or a new dish can have its video the same day, in vertical and horizontal.
Who it’s for: shops turning product photos into ads, real estate agents turning listing photos into walk-throughs, restaurants and cafés turning menu photos into reels, hotels and salons, and creators who need a cinematic shot their footage doesn’t have.
What should I watch for?
Shots are generated at 720p, from 3 to 10 seconds each, up to six shots and 40 seconds per edit. Shorty keeps logos, packaging and rooms as photographed, but AI footage can still drift on fine print, so check labels and prices before you post. Never use it to show a product, room or result that isn’t real.
Every Shot in the Launch Film Started as a Photo
We made the launch film the way a customer would. Each shot began as one of the photos from the examples above: the perfume bottle, the villa, the margherita, the cappuccinos. We composed each frame after a famous film, matching its framing, light and colour grade: Dune and Blade Runner 2049 for the perfume, Parasite and The Great Gatsby for the villa, The Godfather for the pizzeria, Amélie and Coffee and Cigarettes for the café. Then Shorty’s shot generator, the same one in the product, turned each frame into a moving shot.
Each shot took about 40 seconds to generate. No camera, location or actor was involved: only the photos you see in the examples.
Go Further With Shorty
Shorty Nitro
The editing model behind Auto, from $1.38 an edit.
Shorty asks before it edits
Why Shorty asks a few questions before a first cut.
Shorty vs InVideo AI
Generating new footage versus editing yours.
Every comparison
Shorty next to 30 video editors, with prices and sources.
Plans and pricing
Every plan and the credits it includes.
Frequently Asked Questions
What are Shorty Video Shots?
Video Shots are AI-generated video clips that Shorty makes from your own photos while it edits: a bottle turning in the light, a walk-through of a room, steam rising from a cup. Shorty cuts them into a finished video with your photos, clips, captions and music. A 4-second shot costs about 541 credits, $1.25 on Max billed annually.
How do I turn product photos into a video ad?
Upload your product photos to Shorty, describe the ad in a sentence, for example “a 15-second ad, the bottle turning in the light, end on the logo”, and say yes when Shorty asks to turn your photos into AI videos. It generates the shots and edits the finished vertical video with captions and music.
How much does an AI video shot cost in Shorty?
About 135 credits per second of video, so a 4-second shot is about 541 credits: $1.25 on Max billed annually, $1.60 on Creator billed annually and $2.34 on Creator billed monthly. Shorty shows the estimate before generating and bills the seconds it made.
How much does a 30-second AI video ad cost in 2026?
With Shorty, our four example ads cost $6.04–11.54 each on Max billed annually, with 4–6 AI shots and the edit included. Generated footage alone for 30 seconds costs about $1.50–10 across AI tools like Google Flow, Kling, Topview, Pippit, InVideo and Runway, before retries and editing. A freelance editor’s average job on Fiverr is $65, a UGC video starts at $99, and an agency charges $1,200–8,000.
Is Shorty the cheapest AI video generator?
No. If you only need raw clips, generators like Google Flow, Luma and Kling charge less per generated second, and several AI ad tools generate 30 seconds of footage for less. Shorty’s price includes the finished edit, and it generates only the shots your photos can’t give, so you pay for a few seconds of AI footage rather than a whole video.
Is Shorty cheaper than hiring a video editor or an agency?
Yes, by a lot. Our four example ads cost $6.04–11.54 each on Max billed annually, AI shots included, and each was ready in 15–20 minutes. A freelance editor’s average job on Fiverr is $65, a one-day production shoot is $750 and an agency 30-second ad is $1,200–8,000 with weeks of turnaround.
Will my product look the same in the AI shots?
Shorty tells its shot generator to keep logos, packaging, signage, products, people and rooms exactly as photographed, and it checks every shot before using it. AI footage can still drift on small text, so check labels and prices before you post.
Does Shorty spend credits on AI shots without asking?
No. When your photos could become AI videos, Shorty asks first and shows the estimate in credits. If you don’t answer, it keeps your photos as they are. Shots are also generated when your own request asks for them in plain words.
What resolution and length are Video Shots?
Each shot is 3–10 seconds at 720p, vertical 9:16 or horizontal 16:9, with up to six shots and 40 seconds of generated video per edit. The finished edit renders like any other Shorty edit.
Which businesses use AI video shots?
Online shops turning product photos into ads, real estate agents turning listing photos into walk-throughs, restaurants and cafés turning menu photos into reels, hotels, salons and creators who need a shot their footage doesn’t have.
Your photos already have the shot in them. Go make it move.
The Shorty Team
Video Shots are live.
Upload your photos, say what you want, and Shorty turns them into moving shots inside a finished edit, from $1.25 a shot.
Start creating