How to turn a client request into an editing brief

Convert the client's desired outcome into source selection, sequence, exact text and review criteria.

Start with a clear direction

Ask which viewer matters, which product or offer is in focus and who will approve the result. Turn broad feedback into a visible change the editor can attempt.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Ask which viewer matters, which product or offer is in focus and who will approve the result. Turn broad feedback into a visible change the editor can attempt. Keep unapproved prices, claims and placeholder copy out of the final export.

Check the detail that matters

Keep unapproved prices, claims and placeholder copy out of the final export.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Keep unapproved prices, claims and placeholder copy out of the final export.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing