Give the video a clear purpose
Translate one approved client objective into a reviewable story with a clear opening, useful proof and ending.
Think about what social media managers need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The venue entrance
- An actual guest experience
- A setting or service detail
- A permitted guest reaction
- The atmosphere at the end of the visit
Put the moments in order
Open with the venue entrance. Connect it to an actual guest experience and a setting or service detail, then use a permitted guest reaction to add detail. Finish with the atmosphere at the end of the visit.
Use the client's approved message and factual constraints.
Try this editing prompt
Create a 30-second vertical video from my venue, event and approved promotional clips. Open with the venue entrance, follow with an actual guest experience, a setting or service detail, a permitted guest reaction, and finish with the atmosphere at the end of the visit. Use the client's approved message and factual constraints.
Polish the details
Verify current dates and availability and separate venue footage from customer testimonials.
Give the next version a clear direction
Replace a generic opening with the client's specified service or product action.
Find another story in the same shoot
Your next brief could focus on a client reference translated into a source-footage edit or a client feedback round with one explicit change. Choose a different opening and source selection to give each video its own purpose.