How to add a clear call to action to a video

Give the viewer one next step and use wording that matches the destination you actually provide.

Start with a clear direction

Supply the exact instruction, brand name and relevant date or offer. Place it after the video has established the reason to act, with enough screen time to read it.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Supply the exact instruction, brand name and relevant date or offer. Place it after the video has established the reason to act, with enough screen time to read it. Verify the wording and destination outside the edit. An on-screen label is not automatically a clickable link.

Check the detail that matters

Verify the wording and destination outside the edit. An on-screen label is not automatically a clickable link.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Verify the wording and destination outside the edit. An on-screen label is not automatically a clickable link.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing