How to make startup videos from your footage

Explain the problem, show the product doing one useful task and close with the intended next step.

Start with the moments that tell the story

Bring a founder explanation, product screen recording and evidence of the use case. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.

Give Shorty the creative direction

Explain the problem, show the product doing one useful task and close with the intended next step.

Try a 45-second 16:9 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.

Try this editing prompt

Create a 45-second 16:9 video from my a founder explanation, product screen recording and evidence of the use case. Explain the problem, show the product doing one useful task and close with the intended next step. Use my supplied wording for titles. Separate working product features from plans that have not shipped.

Make the next version more specific

Separate working product features from plans that have not shipped.

Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.

Questions, answered.

What footage should I use?

A founder explanation, product screen recording and evidence of the use case. Choose the takes that support the sequence you want.

Can I use a different duration or format?

Yes. The 45-second 16:9 prompt is a starting point. Describe the length and canvas your video needs, then check the rendered result.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing