PricingGive the video a clear purpose
Introduce the real use situation, show the action and finish with the visible outcome.
Think about what consumer device marketers need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The device in its actual setting
- The main function being demonstrated
- A control or attachment detail
- A person using the device
- The visible result of the demonstration
Put the moments in order
Open with the device in its actual setting. Connect it to the main function being demonstrated and a control or attachment detail, then use a person using the device to add detail. Finish with the visible result of the demonstration.
Use supplied product facts only; do not invent a problem the footage does not establish.
Try this editing prompt
Create a 30-second vertical video from my setup, controls and everyday-use footage. Open with the device in its actual setting, follow with the main function being demonstrated, a control or attachment detail, a person using the device, and finish with the visible result of the demonstration. Use supplied product facts only; do not invent a problem the footage does not establish.
Polish the details
Keep function and results limited to what is filmed; use only supplied technical specifications.
Give the next version a clear direction
Replace an unsupported opening claim with a factual description of the filmed use.
Find another story in the same shoot
Your next brief could focus on a single-feature product Reel or a unboxing and first-use edit. Choose a different opening and source selection to give each video its own purpose.