How to separate brand feedback from factual corrections

Label feedback by what it changes so factual errors get resolved before stylistic iteration.

Start with a clear direction

Group names, dates and claims separately from colors, transitions and pacing. Keep a clear approved wording list alongside the preferred visual direction.

Put it into your edit

Keep your footage selection, approved copy and feedback together in your project notes. Use one clear set of instructions to direct the next edit and record which version is ready for the next handoff.

An instruction to make your own

Use this direction for my video: Group names, dates and claims separately from colors, transitions and pacing. Keep a clear approved wording list alongside the preferred visual direction. A stronger visual treatment should not obscure an unresolved factual correction.

Check the detail that matters

A stronger visual treatment should not obscure an unresolved factual correction.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Keep your footage selection, approved copy and feedback together in your project notes. Use one clear set of instructions to direct the next edit and record which version is ready for the next handoff.

What should I look for in the result?

A stronger visual treatment should not obscure an unresolved factual correction.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing