PricingMake the opening easy to choose
If your brief only says “make a Reel,” the first decision is wide open. Give the editor a stronger starting point: show the finished look, begin with the useful action, or open on the question the video answers.
Pick clips that support that opening. A good sequence can be simple. The opening creates interest, the middle makes the point, and the ending resolves it. You do not need to fill every second with a different effect.
Request the result in words
In Shorty, supply the footage and describe the sequence, target duration, canvas, and required text. A reference can help communicate pacing, but it is optional. Review the first MP4 and request a focused revision if the cut misses the point.
Use another workflow when the job calls for precise manual layer control or detailed frame-level timing. Avoiding manual cuts is useful when the story and direction are the main concerns; it is not a reason to accept a result you cannot properly finish.
Check it as a phone video
Read the text on a phone-sized view. Watch whether the main action is visible after cropping. Listen for speech competing with music. Make sure any supplied offer or product name is correct.
Then remove anything that delays understanding. A long logo introduction, a repeated shot, or a caption explaining the obvious may be expendable. Test one normal project before committing your recurring work. The best fit is the workflow that gets your real video approved with an amount of effort you can sustain.
A brief to adapt to your footage
Example direction. Replace the subject, shots, and wording with your own.
Make a short 9:16 Reel from these outfit clips. Open with the finished look, show two useful details, then return to the full outfit. Keep text brief and away from the clothing details. Use only the approved audio.