PricingGive the video a clear purpose
Follow one person's complete reaction from the question through a clear final opinion.
Think about what product marketing teams need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- A complete comment about the product
- The use being described
- The product detail in question
- The speaker's actual reaction
- A complete opinion with its context
Put the moments in order
Open with the speaker's actual reaction. Connect it to a complete comment about the product and the use being described, then use the product detail in question to add detail. Finish with a complete opinion with its context.
Use only that participant's actual words and supplied identification.
Try this editing prompt
Create a 35-second vertical video from my permissioned customer or tester recordings. Open with the speaker's actual reaction, follow with a complete comment about the product, the use being described, the product detail in question, and finish with a complete opinion with its context. Use only that participant's actual words and supplied identification.
Polish the details
Do not script a quote after the fact or imply an endorsement beyond what was actually said.
Give the next version a clear direction
Restore the rest of the participant's sentence before the closing reaction.
Find another story in the same shoot
Your next brief could focus on a three-perspective interview montage or a question-and-fast-answers interview Short. Choose a different opening and source selection to give each video its own purpose.