PricingGive the video a clear purpose
Translate one approved client objective into a reviewable story with a clear opening, useful proof and ending.
Think about what agency content teams need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The product or campaign context
- The actual campaign work
- A supplied supporting detail
- The team explaining the work
- The verified conclusion
Put the moments in order
Open with the product or campaign context. Connect it to the actual campaign work and a supplied supporting detail, then use the team explaining the work to add detail. Finish with the verified conclusion.
Use the client's approved message and factual constraints.
Try this editing prompt
Create a 30-second vertical video from my approved product clips and a verified case-study script. Open with the product or campaign context, follow with the actual campaign work, a supplied supporting detail, the team explaining the work, and finish with the verified conclusion. Use the client's approved message and factual constraints.
Polish the details
Do not invent results, client quotes or return-on-spend figures; source all numerical claims from the approved script.
Give the next version a clear direction
Replace a generic opening with the client's specified service or product action.
Find another story in the same shoot
Your next brief could focus on a client reference translated into a source-footage edit or a client feedback round with one explicit change. Choose a different opening and source selection to give each video its own purpose.