How to prepare several client video edits at once

Keep each client's source material, brief and approval requirements distinct.

Start with a clear direction

Create a separate source selection for each deliverable. Reuse a general process checklist but supply the actual brand, wording and reference for that client.

Put it into your edit

Keep your footage selection, approved copy and feedback together in your project notes. Use one clear set of instructions to direct the next edit and record which version is ready for the next handoff.

An instruction to make your own

Use this direction for my video: Create a separate source selection for each deliverable. Reuse a general process checklist but supply the actual brand, wording and reference for that client. Check for accidental carryover of another client’s logo, title, offer or footage.

Check the detail that matters

Check for accidental carryover of another client’s logo, title, offer or footage.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Keep your footage selection, approved copy and feedback together in your project notes. Use one clear set of instructions to direct the next edit and record which version is ready for the next handoff.

What should I look for in the result?

Check for accidental carryover of another client’s logo, title, offer or footage.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing