Start with a clear direction
Lead with the finished object or visible payoff, then show the relevant process. Keep the relationship clear if the footage includes more than one person or product.
Put it into your edit
Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.
An instruction to make your own
Use this direction for my video: Lead with the finished object or visible payoff, then show the relevant process. Keep the relationship clear if the footage includes more than one person or product. Do not attach a result from one case to a process from another in a way that implies they belong together.
Check the detail that matters
Do not attach a result from one case to a process from another in a way that implies they belong together.
Keep the next change focused
Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.