How to make Instagram video ads from your footage

Show the product in use before secondary beauty shots and keep the offer near the ending.

Start with the moments that tell the story

Bring vertical product or lifestyle footage and a concise campaign message. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.

Give Shorty the creative direction

Show the product in use before secondary beauty shots and keep the offer near the ending.

Try a 30-second 9:16 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.

Try this editing prompt

Create a 30-second 9:16 video from my vertical product or lifestyle footage and a concise campaign message. Show the product in use before secondary beauty shots and keep the offer near the ending. Use my supplied wording for titles. Keep brand text readable over moving backgrounds and away from interface areas.

Make the next version more specific

Keep brand text readable over moving backgrounds and away from interface areas.

Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.

Questions, answered.

What footage should I use?

Vertical product or lifestyle footage and a concise campaign message. Choose the takes that support the sequence you want.

Can I use a different duration or format?

Yes. The 30-second 9:16 prompt is a starting point. Describe the length and canvas your video needs, then check the rendered result.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing