Give the video a clear purpose
Translate one approved client objective into a reviewable story with a clear opening, useful proof and ending.
Think about what social media agencies need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The strongest complete reaction
- A participant describing the scent
- The bottle or testing detail
- A second reaction from the same episode
- The episode's complete final opinion
Put the moments in order
Open with the strongest complete reaction. Connect it to a participant describing the scent and the bottle or testing detail, then use a second reaction from the same episode to add detail. Finish with the episode's complete final opinion.
Use the client's approved message and factual constraints.
Try this editing prompt
Create a 30-second vertical video from my permissioned interviews and bottle footage. Open with the strongest complete reaction, follow with a participant describing the scent, the bottle or testing detail, a second reaction from the same episode, and finish with the episode's complete final opinion. Use the client's approved message and factual constraints.
Polish the details
Preserve opinions as opinions and keep the correct fragrance linked to each interview.
Give the next version a clear direction
Replace a generic opening with the client's specified service or product action.
Find another story in the same shoot
Your next brief could focus on a client reference translated into a source-footage edit or a client feedback round with one explicit change. Choose a different opening and source selection to give each video its own purpose.