How to edit a video for fragrance interview series

Turn permissioned interviews and bottle footage into a story for social media agencies. Translate one approved client objective into a reviewable story with a clear opening, useful proof and ending.

Give the video a clear purpose

Translate one approved client objective into a reviewable story with a clear opening, useful proof and ending.

Think about what social media agencies need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.

Build your shot list

  1. The strongest complete reaction
  2. A participant describing the scent
  3. The bottle or testing detail
  4. A second reaction from the same episode
  5. The episode's complete final opinion

Put the moments in order

Open with the strongest complete reaction. Connect it to a participant describing the scent and the bottle or testing detail, then use a second reaction from the same episode to add detail. Finish with the episode's complete final opinion.

Use the client's approved message and factual constraints.

Try this editing prompt

Create a 30-second vertical video from my permissioned interviews and bottle footage. Open with the strongest complete reaction, follow with a participant describing the scent, the bottle or testing detail, a second reaction from the same episode, and finish with the episode's complete final opinion. Use the client's approved message and factual constraints.

Polish the details

Preserve opinions as opinions and keep the correct fragrance linked to each interview.

Give the next version a clear direction

Replace a generic opening with the client's specified service or product action.

Find another story in the same shoot

Your next brief could focus on a client reference translated into a source-footage edit or a client feedback round with one explicit change. Choose a different opening and source selection to give each video its own purpose.

Questions, answered.

What should I upload?

Permissioned interviews and bottle footage. Use the shot list as a starting point and adapt the sequence to your footage.

What details should I check?

Preserve opinions as opinions and keep the correct fragrance linked to each interview.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing