Start with the moments that tell the story
Bring product clips or a service demonstration and exact campaign copy. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.
Give Shorty the creative direction
Make the first frame clear without sound, show the actual benefit and finish with the supplied call to action.
Try a 30-second 9:16 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.
Try this editing prompt
Create a 30-second 9:16 video from my product clips or a service demonstration and exact campaign copy. Make the first frame clear without sound, show the actual benefit and finish with the supplied call to action. Use my supplied wording for titles. Check that the creative and offer tell the same story.
Make the next version more specific
Check that the creative and offer tell the same story.
Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.