PricingGive the video a clear purpose
Make the real change inspectable by pairing the original and completed views of the same area.
Think about what exterior maintenance teams need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The uncleaned surface
- The cleaning pass
- A close-up of the surface
- The operator performing the job
- The cleaned area from the original viewpoint
Put the moments in order
Open with the uncleaned surface. Connect it to the cleaned area from the original viewpoint and the cleaning pass, then use a close-up of the surface to add detail. Finish with the operator performing the job.
Label the two states accurately; no exaggerated guarantee.
Try this editing prompt
Create a 25-second vertical video from my before, washing and after footage. Open with the uncleaned surface, follow with the cleaned area from the original viewpoint, the cleaning pass, a close-up of the surface, and finish with the operator performing the job. Label the two states accurately; no exaggerated guarantee.
Polish the details
Keep lighting and framing comparable and do not imply that editing alone changed the surface.
Give the next version a clear direction
Replace the before image with the matching angle of the same area.
Find another story in the same shoot
Your next brief could focus on a service process Reel with a complete working action or a result-first service portfolio Reel. Choose a different opening and source selection to give each video its own purpose.