How to make a service demonstration from real footage

Show the service being performed and the real result, with enough context to explain what viewers are seeing.

Start with a clear direction

Establish the task, retain the meaningful action and finish on the completed work. Use supporting details to show care or technique rather than inventing performance claims.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Establish the task, retain the meaningful action and finish on the completed work. Use supporting details to show care or technique rather than inventing performance claims. Check that the result belongs to the same job and that text describes the actual service shown.

Check the detail that matters

Check that the result belongs to the same job and that text describes the actual service shown.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Check that the result belongs to the same job and that text describes the actual service shown.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing