How to edit a founder introduction video

Give the founder one clear message and support it with footage of the actual product, team or work.

Start with a clear direction

Start with the relevant introduction, show the business in action and close with a practical next step. Keep the speaker’s wording accurate and the inserts directly related.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Start with the relevant introduction, show the business in action and close with a practical next step. Keep the speaker’s wording accurate and the inserts directly related. Avoid generic office footage that suggests a team, facility or customer relationship the business does not have.

Check the detail that matters

Avoid generic office footage that suggests a team, facility or customer relationship the business does not have.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Avoid generic office footage that suggests a team, facility or customer relationship the business does not have.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing