How to make ecommerce product videos from your footage

Show what the buyer gets, how it works and the details needed to judge it.

Start with the moments that tell the story

Bring product close-ups, scale references, packaging and genuine use footage. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.

Give Shorty the creative direction

Show what the buyer gets, how it works and the details needed to judge it.

Try a 30-second 9:16 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.

Try this editing prompt

Create a 30-second 9:16 video from my product close-ups, scale references, packaging and genuine use footage. Show what the buyer gets, how it works and the details needed to judge it. Use my supplied wording for titles. Keep the actual color, size, contents and product behavior accurate.

Make the next version more specific

Keep the actual color, size, contents and product behavior accurate.

Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.

Questions, answered.

What footage should I use?

Product close-ups, scale references, packaging and genuine use footage. Choose the takes that support the sequence you want.

Can I use a different duration or format?

Yes. The 30-second 9:16 prompt is a starting point. Describe the length and canvas your video needs, then check the rendered result.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing