PricingGive the video a clear purpose
Introduce the real use situation, show the action and finish with the visible outcome.
Think about what consumer product brands need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The complete holder beside the drink
- The drink being placed in the holder
- The fit around the container
- A person using the holder
- The product after use
Put the moments in order
Open with the complete holder beside the drink. Connect it to the drink being placed in the holder and the fit around the container, then use a person using the holder to add detail. Finish with the product after use.
Use supplied product facts only; do not invent a problem the footage does not establish.
Try this editing prompt
Create a 30-second vertical video from my product handling, fitting and usage clips. Open with the complete holder beside the drink, follow with the drink being placed in the holder, the fit around the container, a person using the holder, and finish with the product after use. Use supplied product facts only; do not invent a problem the footage does not establish.
Polish the details
Do not imply a cooling duration or container compatibility that the supplied information does not support.
Give the next version a clear direction
Replace an unsupported opening claim with a factual description of the filmed use.
Find another story in the same shoot
Your next brief could focus on a single-feature product Reel or a unboxing and first-use edit. Choose a different opening and source selection to give each video its own purpose.