How to caption a product demonstration

Use captions to clarify spoken instructions while leaving the demonstration visible.

Start with a clear direction

Place the product, hands and key control ahead of text in the composition. Supply exact feature names and avoid adding specifications that were not provided.

Put it into your edit

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

An instruction to make your own

Use this direction for my video: Place the product, hands and key control ahead of text in the composition. Supply exact feature names and avoid adding specifications that were not provided. Check whether the viewer can see the action at the same time the caption describes it.

Check the detail that matters

Check whether the viewer can see the action at the same time the caption describes it.

Keep the next change focused

Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.

Questions, answered.

How do I apply this in Shorty?

Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version.

What should I look for in the result?

Check whether the viewer can see the action at the same time the caption describes it.

Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

Start editing