Start with a clear direction
Check the opening, factual text, complete actions, framing, sound and ending. Add product colors, event details or speaker names where they matter.
Put it into your edit
Keep your footage selection, approved copy and feedback together in your project notes. Use one clear set of instructions to direct the next edit and record which version is ready for the next handoff.
An instruction to make your own
Use this direction for my video: Check the opening, factual text, complete actions, framing, sound and ending. Add product colors, event details or speaker names where they matter. Separate an optional visual preference from an error that prevents publication.
Check the detail that matters
Separate an optional visual preference from an error that prevents publication.
Keep the next change focused
Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits.