How to make announcement videos from your footage

Start with the moments that tell the story

Bring an approved announcement, supporting clips and its release details. Pick the takes that make the subject clear, including a strong opening and a complete ending. These choices give Shorty a useful starting point for the edit.

Give Shorty the creative direction

Reveal the subject clearly, explain the important detail and end with the next step.

Try a 30-second 9:16 edit as a starting point. Include the exact title or closing message you want on screen. Add a reference when you want to show the pace, captions or mood.

Try this editing prompt

Make the next version more specific

Verify names, launch dates and availability before publishing.

Play the first cut and pick the change that would help the story most. Name the moment, describe the result you want and tell Shorty what to keep. A note such as “hold the final product shot longer” gives the revision a clear direction.