PricingA label that floats beside a passing car looks pasted on. A label that rides with it looks like part of the shot. Starting today, Shorty can attach text and graphics to a moving object and keep them there for the whole move.
Pin It to the Object
Name the object in your brief: “put the model name on the red car” or “pin the price to the bottle.” Shorty finds that object in the shot, tracks it frame by frame, and moves your title, label, image or shape with it.
The graphic follows the object’s measured position on every frame, so the two don’t drift apart halfway through the shot.
Closer Means Bigger
When the object comes toward the camera, the attached graphic grows with it, and so does its distance from the object’s center. On a push-in, a badge stays on the car instead of shrinking into a corner of it.
When the Object Leaves
Objects drive out of frame, turn away or start the shot half outside it. Shorty tracks the stretch of the shot where the object is clearly visible and shows the graphic for exactly that span. It exits with the object instead of freezing in place or guessing where the object went.
Behind the Foreground, Still Attached
Tracked titles can also pass behind things in the scene. If a pole or a passer-by crosses in front of the car, the words tuck behind it and come back out, still riding with the car.
Good to know
What can Shorty track this way?
Object tracking is built for solid things with a clear shape: cars, products, signs and buildings. Graphics that follow people and faces use their own tracking.
Do I need to mark the object?
No. Describe it in your brief. Shorty finds it in the shot and follows it.
Give your next product shot a label that stays put.
The Shorty Team
Make your next idea with Shorty.
Start with your footage and a creative direction.
Start creating