Give the video a clear purpose
Make the real relationship between spaces understandable from the supplied route and wide views.
Think about what property marketing teams need the viewer to understand first. Use the opening to establish that idea, then let the next shots add detail.
Build your shot list
- The development in its surroundings
- The route through the real site
- A completed feature
- People using a permitted common area
- A wide view of the property
Put the moments in order
Open with the development in its surroundings. Connect it to the route through the real site and a completed feature, then use people using a permitted common area to add detail. Finish with a wide view of the property.
Use supplied room labels and verified property details.
Try this editing prompt
Create a 45-second vertical video from my drone, landscape and actual development footage. Open with the development in its surroundings, follow with the route through the real site, a completed feature, people using a permitted common area, and finish with a wide view of the property. Use supplied room labels and verified property details.
Polish the details
Clearly distinguish built amenities from plans and use verified availability and location details.
Give the next version a clear direction
Restore a connecting room shot before moving to the final view.
Find another story in the same shoot
Your next brief could focus on a exterior-to-interior property Reel or a interior-to-view property reveal. Choose a different opening and source selection to give each video its own purpose.