> Turn a brand shoot into a set of focused post ideas, each with its own story and editing brief. Source: https://shortyedit.com/solutions/social-media-managers/weekly-content --- # Make more of the footage on your calendar. Turn a brand shoot into a set of focused post ideas, each with its own story and editing brief. ## Bring the story into focus Give each planned post a different purpose so one source set produces useful variety. ## Put your footage to work Start with approved brand clips, the exact post message, required titles and the intended publication format. Prepare separate briefs for a demonstration, a detail and a behind-the-scenes story; select source clips for each. ## Start with a prompt like this Create a video for social media managers using my footage. Give each planned post a different purpose so one source set produces useful variety. Prepare separate briefs for a demonstration, a detail and a behind-the-scenes story; select source clips for each. Use my supplied titles and closing message. ## Shape the next version in chat Watch the edit, collect your feedback and tell Shorty what to change. Supply a preferred shot or exact replacement title when it helps make the direction clear. ## Keep the ideas coming ### More for social media managers Turn brand clips into Reels, recaps and campaign posts. Describe the video you need, explore the first cut and refine it with feedback. ### Explore the workflow Give each edit a different job and select the source clips that serve it. ### Make the next version Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ## Questions, answered. ### What do I need to get started? Approved brand clips, the exact post message, required titles and the intended publication format. ### What matters for this video? Check each result independently and remove information carried over from another post. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/solutions/social-media-managers/weekly-content