> Turn brand clips into Reels, recaps and campaign posts. Describe the video you need, explore the first cut and refine it with feedback. Source: https://shortyedit.com/solutions/social-media-managers --- # A full content calendar starts with a good edit. Turn brand clips into Reels, recaps and campaign posts. Describe the video you need, explore the first cut and refine it with feedback. ## Put your footage to work Build separate posts around the people, products and moments you already filmed. ## Keep the brand in the brief Set the tone, text and visual direction before the edit begins. ## Make feedback easy to act on Turn a reviewer’s note into a specific change in the revision chat. ## Start with what you already have Bring approved brand clips, the exact post message, required titles and the intended publication format. Tell Shorty what the video should do and add a reference if you want to show the style. ## From idea to video in three steps - Upload the footage you want to use. - Describe the story or share a reference. - Play the edit, refine it in chat and download your MP4. ## Make the videos your work calls for ### Weekly content batches Turn a brand shoot into a set of focused post ideas, each with its own story and editing brief. ### Brand Reels Bring brand footage, a message and your visual direction. Shape the pace and captions around the story. ### Client revision rounds Make changes easier to explain with a specific moment, a clear request and the parts you want to keep. ### Event coverage posts Connect the people, atmosphere and highlights in a video your audience can return to. ### Versions for different social channels Create separate edits for your chosen canvases, with framing and captions built around the footage. ## Questions, answered. ### Do I need a reference? A reference is optional. You can describe the audience, sequence and style in your brief. ### Can I revise the first cut? Yes. Open the edit and use the revision chat to describe your changes. Select an editable element when it is available in the preview. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/solutions/social-media-managers