> Explore different openings, messages and product angles with a separate brief for each video. Source: https://shortyedit.com/solutions/marketing-teams/campaign-variants --- # One campaign. More ways to tell the story. Explore different openings, messages and product angles with a separate brief for each video. ## Bring the story into focus Create alternatives around distinct messages or openings. ## Put your footage to work Start with approved demonstrations, source interviews, product facts and exact campaign wording. Hold the source set and verified facts constant while changing one purposeful creative decision per brief. ## Start with a prompt like this Create a video for marketing teams using my footage. Create alternatives around distinct messages or openings. Hold the source set and verified facts constant while changing one purposeful creative decision per brief. Use my supplied titles and closing message. ## Shape the next version in chat Watch the edit, collect your feedback and tell Shorty what to change. Supply a preferred shot or exact replacement title when it helps make the direction clear. ## Keep the ideas coming ### More for marketing teams Turn product footage, interviews and campaign clips into videos with a clear message. Direct the story, show the style and let Shorty put the edit together. ### Explore the workflow Change one purposeful element, such as the opening message or product angle, so each version has a clear reason to exist. ### Make the next version Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ## Questions, answered. ### What do I need to get started? Approved demonstrations, source interviews, product facts and exact campaign wording. ### What matters for this video? Use campaign results to evaluate performance; the edit itself does not prove an uplift. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/solutions/marketing-teams/campaign-variants