> Use references and specific notes to show the pace, text treatment and mood you want for a client video. Source: https://shortyedit.com/solutions/agencies/brand-style-direction --- # Turn brand style into editing direction. Use references and specific notes to show the pace, text treatment and mood you want for a client video. ## Bring the story into focus Translate a reference or brand preference into observable editing decisions. ## Put your footage to work Start with client-approved clips, exact brand copy, preferred takes and a reference where it helps explain the direction. Specify pace, shot order, text density and the product details that need time on screen. ## Start with a prompt like this Create a video for agencies using my footage. Translate a reference or brand preference into observable editing decisions. Specify pace, shot order, text density and the product details that need time on screen. Use my supplied titles and closing message. ## Shape the next version in chat Watch the edit, collect your feedback and tell Shorty what to change. Supply a preferred shot or exact replacement title when it helps make the direction clear. ## Keep the ideas coming ### More for agencies Turn client footage and creative direction into an edit your team can build on. Use a reference to set the style, then turn feedback into the next version. ### Explore the workflow Separate the reference into pace, framing, captions, transitions and sound. Choose the traits that suit your own material. ### Make the next version Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ## Questions, answered. ### What do I need to get started? Client-approved clips, exact brand copy, preferred takes and a reference where it helps explain the direction. ### What matters for this video? Preserve factual and product accuracy when requesting a stronger visual treatment. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/solutions/agencies/brand-style-direction