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> A large footage library needs clear selection and ownership before it needs faster editing. Keep each client and deliverable separate, then use Shorty or another suitable editor on the material chosen for that job.
Source: https://shortyedit.com/guides/organise-client-footage-for-ai-editing

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# The agency footage problem starts before the edit

A large footage library needs clear selection and ownership before it needs faster editing. Keep each client and deliverable separate, then use Shorty or another suitable editor on the material chosen for that job.

The Shorty team · Updated 24 September 2026

## Make the right files easy to recognise

The folder contains three product versions, two old logos, and a clip that the client asked you to stop using. An editor can work quickly and still pick the wrong one. The first improvement is making the current, approved material obvious.

Keep a source archive, then create a small selection for each deliverable. Use names that identify the client, product, and shoot. Put current wording and required exclusions beside the brief. Do not rely on someone remembering an instruction from last month’s call.

## Give each edit a bounded assignment

Shorty can accept local media or selected videos from an accessible shared Google Drive folder. Import is a way to bring material into an edit; do not treat it as an automatic understanding of your entire client archive.

Prepare the source selection for one video, then write the message and output requirements. If two clients have similar products, keep their assets in separate jobs. Verify filenames and visible branding before submission rather than discovering the mix-up in the final review.

## Preserve the handoff trail

Record which source selection and brief produced the approved version. Keep the final file distinct from review versions. If the client asks for a new ending later, you should be able to find the right job without reopening every export.

Choose tools partly on how well they fit this process. A fast first cut is valuable, but reliable retrieval, permissions, and review matter too. Start with one recurring client workflow and check the whole path from intake to delivery before moving the full library.

## A brief to adapt to your footage

Example direction. Replace the subject, shots, and wording with your own.

Create the approved client’s product demonstration using only the files selected for this job. Keep the current packaging and supplied wording. Exclude any older product version. Make the requested vertical cut and finish on the approved logo file.

## Keep the ideas coming

### A daily video schedule needs fewer fresh starts

Daily output gets easier when each video starts from a clear assignment, a small footage selection, and one review owner. Choose tools for the slowest part of that process, not just the export button.

### Your editors need fewer repeat tasks, not another urgent Reel

Start by identifying repeat work: file preparation, first assemblies, captions, format versions, and feedback collection. Automate a well-defined part of the process, then check whether it actually reduces corrections and interruptions.

### More agency videos starts with a clearer queue

Standardise the repeatable work, make briefs ready before editing begins, and use automation for suitable first cuts. Keep review capacity visible. More output only helps if the team can approve and deliver it.

### More ways to finish your footage

Practical answers for the part after the shoot: find the story, choose an editor, write a useful brief, and get the finished video out the door.

### Shorty product facts and limits

Shorty turns your own video clips and photos into an edited MP4 from a written brief or optional reference. You can review the result and request revisions. This page collects current product facts, fit, limitations and canonical sources.

### Current plans and allowances

Explore this editing workflow in Shorty.

## Your next video starts here.

Bring the footage. Tell us the idea. Shape the edit.

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Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/guides/organise-client-footage-for-ai-editing
