> Translate the desired brand feeling into observable choices such as clean framing, restrained text and time for material detail. Source: https://shortyedit.com/guides/brief-a-premium-product-video --- # How to brief a premium product edit without vague adjectives Translate the desired brand feeling into observable choices such as clean framing, restrained text and time for material detail. [The Shorty team](https://shortyedit.com/about#editorial-team) · Updated 15 September 2026 ## Key takeaways - Choose a full product view, a close-up showing finish and a controlled movement shot. - Upload your clips to Shorty and describe the result you want. - A stylish treatment should not alter product color, hide scale or substitute atmosphere for a clear view. - Name the moment, say what should change and describe what you want to keep. ## Start with a clear direction Choose a full product view, a close-up showing finish and a controlled movement shot. Explain whether the edit should feel quiet, precise or dramatic through those choices. ## Put it into your edit Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ## An instruction to make your own Use this direction for my video: Choose a full product view, a close-up showing finish and a controlled movement shot. Explain whether the edit should feel quiet, precise or dramatic through those choices. A stylish treatment should not alter product color, hide scale or substitute atmosphere for a clear view. ## Check the detail that matters A stylish treatment should not alter product color, hide scale or substitute atmosphere for a clear view. ## Keep the next change focused Name the moment, say what should change and describe what you want to keep. For a title, supply the replacement words. For pacing, identify the shot that needs more or less time. Play the surrounding sequence after the revision to hear and see how the change fits. ## Keep the ideas coming ### Write a clear editing prompt Describe the source footage, audience, format, story order and constraints. Tell Shorty what must remain accurate, which shot should lead and what the viewer should understand at the end. A reference video is optional; a clear written brief can supply the direction. ### Refine your edit Shorty is an AI video editor you can revise by chat. Open an existing edit and describe the change in plain language, such as a new opening, different shot timing or corrected title text, or select an editable title or graphic in the preview and say what should change. Shorty renders a new version to compare with the previous cut. ### Find an example brief Explore this editing workflow in Shorty. ### Keep product packaging, labels and colours accurate Edit the footage you filmed instead of generating new product shots, write the details that must stay true into the brief, and check the exported video against the real product. Shorty assembles your own clips and photos, so the pack on screen comes from your footage; its crops, captions, colour treatment and timing are what you review. Generative video tools create new frames, so inspect every generated shot for changed label text, shape and colour. ## Questions, answered. ### How do I apply this in Shorty? Upload your clips to Shorty and describe the result you want. Add a reference if it helps show the pace or visual treatment. Play the first cut, then use chat to shape the next version. ### What should I look for in the result? A stylish treatment should not alter product color, hide scale or substitute atmosphere for a clear view. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/guides/brief-a-premium-product-video