> Give Shorty a reusable visual brief and an optional reference so a series of edits shares the same pacing, captions and colour direction. Review each result against the approved style. Source: https://shortyedit.com/features/brand-video-styling --- # Consistent brand styling for AI video edits Give Shorty a reusable visual brief and an optional reference so a series of edits shares the same pacing, captions and colour direction. Review each result against the approved style. ## Write the decisions that should repeat A useful brand brief explains what a viewer should recognize across different videos. Name an available caption font, readable placement, title wording, opening rhythm and ending. Include approved colours when they matter and specify details that must not change, such as packaging or a product name. ## A style sheet an editor can act on | Decision | Useful instruction | Review it in the output | | --- | --- | --- | | Opening | Show the product in use before the title | Does the first shot communicate the benefit? | | Typography | Use Montserrat, short lines and white text with a dark outline | Are spelling, contrast and line breaks readable? | | Pacing | Quick setup, slower demonstration, held final product shot | Can the viewer follow the action and read the ending? | | Colour | Warm surroundings; preserve the actual product colour | Does the treatment change the product being sold? | | Sound | Retain approved dialogue; no added soundtrack | Are words complete and the soundtrack as requested? | ## Start with a reusable brief This is example direction, not a locked template. Replace the product and style choices with your approved details. Create a 20-second 9:16 product video from my supplied clips. Open with the product in use, show the key action clearly and hold the final product shot for 3 seconds. Use Montserrat for captions, white with a dark outline, and keep text clear of the label. Keep the original product colour and approved spoken claims. Use the reference for pacing only. Preserve the supplied dialogue and add no music. End with the exact product name I supplied. ## Carry the direction across a campaign Duplicate the brief for another hook, audience or canvas, then change only the intended variable. Keep a copy of the approved wording and source list outside the editing session so another teammate can reproduce the request. Batch submission creates separate outputs; each still needs a visual and factual check. ## Correct a drift with a narrow revision Identify the moment, the current appearance and the replacement. For example: change the opening title to the approved wording, keep its timing and position, and leave the shot order and audio unchanged. Select an editable title or caption element when the interface exposes one. ## When you need enforced brand controls Briefs and reference guidance are creative direction, not permission-based brand enforcement. If your organization requires locked fonts, approved-only asset pickers or a shared transcription glossary, evaluate a product with those explicit controls. Descript documents such brand-management capabilities, with some restricted to Enterprise. ## Capability sources Sources: [Shorty reference editing](https://shortyedit.com/products/reference-video-editing) · [Shorty caption controls](https://shortyedit.com/products/video-captions) · [Descript Brand Studio](https://www.descript.com/brand-studio). Feature descriptions checked 4 October 2026. ## Related workflows and examples ### Video production for teams Turn approved footage into product demos, campaign cuts and short tutorials. Shorty assembles the edit from your brief or reference; your team reviews the result, requests changes and delivers the finished MP4. ### Direct the edit with a reference Shorty analyses a reference video and uses its shot structure, pacing, transitions, framing, text treatment and colour direction to edit your own footage. ### Caption styling Shorty can add speech captions while assembling the video. Specify a font and visual treatment, then request wording, position or timing changes in the revision chat. ### Create campaign openings Explore this editing workflow in Shorty. ## Questions, answered. ### Can I use the same brand direction on multiple videos? Yes. Reuse the approved brief and reference across separate edits, then inspect each result for consistency. ### Does Shorty lock fonts and colours for every teammate? The workflow described here uses written direction and review. It does not establish admin-enforced brand locks or a centralized brand glossary. ### Can I keep the style while changing the opening? Prepare a new brief or request a focused revision specifying the new opening and the style choices to preserve. Review the resulting version. ## Your next video starts here. Bring the footage. Tell us the idea. Shape the edit. --- Published by Tools Products FZ-LLC. Canonical HTML: https://shortyedit.com/features/brand-video-styling